Tuesday 22 October 2013

Travel Technology- Boon for Travel Providers

Travel industry has become quite competitive over the years with large numbers of travel agents and websites trying to make their mark. They devise various strategies to win their target customers and offer them high-end packages and travel deals. But with varied options available to the customers, travel agents and websites are finding it difficult to get a foothold in this competitive market. The advent of advance technologies has given a perfect tool to the travel agents and websites to enhance their business and brand image. Through travel technology association, hotels, travel agents, travel websites and tour operators can actually get leverage over their competitors.

Today, there are thousands of travel packages and deals available over the internet. Customers can find innumerable packages that promise adventure, fun, frolic and excitement at budgeted prices. Normally, customers find almost all the packages similar and choose the packages on the basis of the credibility of the travel agent or tour operator, and prices of the packages. Thus, when all the agents and tour operators are offering the same packages, they face stiff competition. To move ahead of their competitors, they actually need something extra.

This ‘extra’ is offered by travel technology. This includes advanced travel software that is the first cloud-based end-to-end travel reservations, operations, distribution and contracts system for travel providers. It really makes it convenient and simple for travel providers to scale revenues, improve customer satisfaction and reduce costs through selling via the web, mobile devices, social networks and traditional call centers. Additionally, travel providers can introduce specially designed packages that include itineraries, maps, room details, travel destination details and more. Furthermore, they can even offer special deals to their potential customers like attraction tickets, restaurant reservations, taxi bookings and more similar facilities. Thus, they can advance their business, win more clients and offer unique and innovative packages!